Jeni’s Sustainability Report
Jeni’s is an Ice cream company that is Certified B Corporation endorsed, which means that it meets rigorous standards of social and environmental performance, accountability, and transparency. This is why I chose the company Jeni’s Ice cream to do a sustainability report on, as well as the fact that I have always loved ice cream since I was a kid. In fact, I even had a birthday with an ice cream theme.
About the Design
The cream and golden brown tones throughout the book are influenced by the balanced nature and morals of the company. The icons and infographic are to communicate the importance of community efforts and the active attitude it takes to be a sustainable company. Likewise, the pictures are from Jeni’s website and are intended to show the pureness and society growth of Jeni’s production.
“I scream you scream, we all scream for Ice Cream”
- my fourth birthday party
With this report, I hope to highlight the importance of community and process in sustainable efforts.through the design elements and color works. I hope that you feel as excited as a kid on their birthday when flipping through the pages of the Sustainability report.