Magari Vineyards
Magari Vineyards is a brand that I designed and created. I developed many products for the brand ranging from logo, stationary, wine bottles, website, posters, and general storefronts. The design is intended to incorporate a modern style while including traditional values by using contemporary, geometric features as seen in the logo while characterizing conventional illustration and structures which is prevalent in the bottles.
Our Story.
Our story begins in 1953 in the fields of the blossoming Shenandoah Valley. It is here, on the outskirts of Charlottesville, that our founder, Antonio Baresi, planted his first fields of grapes. He immigrated from Italy after his wife passed away. She told him, “My love is in the fields that prosper and the berries that flourish. As long as they blossom. I am still here.” With our present operation, we bridge the origin by bringing quality and community to winemaking practices in Virginia, helping revive Baresi’s vision of love into our wine. Our mission is to mix traditional values and processes with conventional modern methods.
The Bottles
The bottles embrace the company colors and ponder the concept of traditional values in a modern design. The bottles contain the organic shape of the flowers while absorbing the geometric movement of the logo.
The type of wine also impacts the bottle designs. For instance the sauvignon blanc pairs best with zesty lime and grapefruit peel, so the design tends to have more tropical attributes.
“Flourish in the taste,
Zesty & Fresh: taste the joy,
Sweet: taste the flower”
The Posters
It all begins with an idea. The posters bounce off of the same idea of the bottles. Each bottle highlights characteristics that are in the types of wine. So pinot grigio tends to be more sweet thus the poster has pink, sweet flowers as the main focus.
The Website
The website is more playful encompassing all of the attributes in the other products. It really highlights the fact that the vineyard is a family oriented atmosphere open to events and group visits. The website keeps this organic and traditional take while providing modern movements.